Social Media Usage and SME Firms in Kuwait
نویسندگان
چکیده
Various company ecosystems are gradually changing because of social media and its nearly infinite capacities. As a result, growing companies worldwide using this innovation to streamline their processes. The results previous studies have not been consistent, even though the literature on ”SMEs’ use is still in infancy. During this, little observed data has presented ’ ’technology’s suitability for SMEs, notably Kuwait. This study aims close research vacuum by examining how affects long-term viability, especially Keywords: Social Media Usage, SME Firms DOI: 10.7176/EJBM/15-5-04 Publication date: February 28 th 2023
منابع مشابه
Creating Value: An SME And Social Media
This study examines how firms are gaining value from using social media. Social media can be used by businesses for a range of functions, including but not limited to marketing and customer relationship management. It is particularly suitable for small and medium-sized enterprises (SMEs) because of its minimal cost, low barriers to participation and low level of IT skills required to use it. Th...
متن کاملFactors Influencing Social Media Usage in the US
Given the immense shifts the social networking sites and applications have brought about, a considerable number of researchers in the field of communication studies have turned to study different aspects of social media usage and factors influencing it. This study gathered data from 33318 US non-institutionalized citizens over 18 including 17079 females and 16239 males; they were members of web...
متن کاملDimensions of social media addiction among university students in Kuwait
This study aimed to examine social media addiction in a sample of university students. Based on the Internet addiction scale developed by Young (1996) the researcher used cross-sectional survey methodology in which a questionnaire was distributed to 1327 undergraduate students with their consent. Factor analysis of the self-report data showed that social media addiction has three independent di...
متن کاملSocial Media News: Motivation, Purpose and Usage
This paper presents the results of an online survey which was conducted to analyse the use of social web in the context of daily news. Users’ motivation and habit in the news consumption were focused. Moreover, users’ news behaviour was distinguished in three purposes such news consumption, news production and news dissemination to find out if the usage has a passive or active character. In a s...
متن کاملWhy Firms Use Social Media: an Absorptive
3 The use of social media has significant impact on various areas of society. In the past few years, firms 4 have systematically embraced social media as a major means of communication, collaboration, as 5 well as exploration and exploitation of knowledge. In the practice literature, many claim that social 6 media use increases the competitive advantage and performance of firms. However, eviden...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: European Journal of Business and Management
سال: 2023
ISSN: ['2222-2839', '2222-1905']
DOI: https://doi.org/10.7176/ejbm/15-5-04